The Athlete Empowerment Platform
CASE STUDY || COLLABORATIONS
We partnered with LeBron James’ UNINTERRUPTED to create a web presence for the athlete empowerment platform. UN aims to empower athletes to “Be More Than an Athlete,” and take control of their own narratives.
The site provides a space where UN’s uniquely multifaceted approach to this mission is shared and celebrated among pros and burgeoning young athletes alike.
An Authentically UNINTERRUPTED Experience
Because we worked so closely, we were able to push the limits of what the site could be. We were inspired by concepts that we came to understand as authentically UNINTERRUPTED (handmade, flow) and we knew that in order to be authentically UNINTERRUPTED, the site experience itself needed to feel as innovative and expressive as the brand.
The result was an impactful, experimental approach that makes a bold, compelling statement about the UNINTERRUPTED brand.
Collaboration Every Step of the Way
Given the unique breadth of audiences we wanted to engage, and the newness of the concept, we partnered intimately with the UN team every step of the way. From defining users journeys, to core objectives, to feature definition and prioritization, our process was driven by an deep commitment to collaboration. We embedded ourselves in the UN team, and together workshopped every rapid iteration of design refinement.
Services Provided
User Experience Design
Strategy & Research